February 2025 On Hold Marketing of the Month

What They Do

Embassy Healthcare provides assisted living, skilled nursing, adult day care and rehabilitation services throughout Ohio, Pennsylvania, Florida, Virginia and North Carolina. This specific location – Embassy of Hearthside – is in State College, Pennsylvania.

The Writer’s Approach

Caley Dennis writes the On Hold Marketing copy for several Embassy locations. “The challenge with Embassy is making each location feel unique, while also staying true to the larger brand identity,” she says. “Since many of the topics apply to several locations, I focus on finding fresh ways to approach the copy for each location, while keeping the messaging consistent.”

Serving senior care clients also requires an appreciation for the difficulties their callers may be going through. “I try to be mindful that the people we’re speaking to might be in an emotional place when they reach out,” says Caley, “so I aim for a tone that feels reassuring and compassionate, while still sharing good information.”

Production Credits

Creative Consultant: Caley Dennis
Voice Talent: Amy Jeffries
Recording Engineer: Chris Zaharias