November 2023 On Hold Marketing of the Month

All the Right Parts

Our relationship with NAPA dates to 1996! We provide three different On Hold Marketing programs for the company, including The Real Deal. That content is targeted at the owners and managers of auto repair facilities, from large dealerships to smaller, one-location shops. Those callers are interested in supplies and equipment for their own operations. So, given that audience, we often poke fun at shop culture.

The Style

For as long as we’ve been working with NAPA, we’ve applied a healthy dose of humor to their On Hold Marketing, while still informing callers about specific products, added value and special offers.

About NAPA

The National Automotive Parts Association has been serving America’s professional automotive technicians and DIY mechanics since 1925. The company carries the industry’s largest inventory – more than 500,000 parts and accessories. Access to those parts is easy since there are 6,000+ NAPA Auto Parts stores across the U.S., as well as more than 16,000 NAPA AutoCare and AutoCare Collision Centers, too.

Production Credits

Creative Consultant: Daniel DiManna
Voice Talent: Scott Greggory
Recording Engineer: Josh Jump