November 2024 On Hold Marketing of the Month

The Basics

Located in Port Clinton, Ohio, Lakeland Auto and Marine has been servicing and repairing cars, boats and other vehicles since 1990. And the company’s callers have been listening to our Humor On Hold since 2016.

Lakeland’s online visitors can also hear the goofy content, thanks to the dedicated Humor On Hold page on their website. “We suggested the page since Lakeland callers were often asking to be put back on hold to listen to more of the content,” said Chief Creative Officer Scott Greggory. “Now, callers can be directed to this page of the site, where they can listen to and share more than a dozen productions at their leisure.”

The Reaction

Chris Hamann is the President of Lakeland Auto and Marine, as well as a big fan of our humorous approach to marketing.

After Chris heard the featured production, he wrote, “This is just too much! I love it! Thanks again. I have no idea where or how you come up with this stuff!”

Chris posted the audio on Facebook, writing that “BusinessVoice is absolutely outstanding!” Then, a few Lakeland customers commented on the work:

“Love it.”

“Hilarious”

“BAHAHAHAHA! That’s hysterical”

Now, imagine if callers reacted to your On Hold Marketing content that way!

By elevating what is typically wasted time – the moments your callers spend on hold – Humor On Hold turns a negative into a surprising and delightful positive that people remember. And they’ll associate that good memory with your brand.

Contact us when you’re ready to talk about the possibilities.

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory
Recording Engineer: Josh Jump