Binkelman Corporation

Binkelman relies on our Humor On Hold to keep their callers entertained and laughing.

“When I would be at conventions, I’d tell people about the kind of On Hold Marketing we have,” said now-retired Binkelman CEO Dan Kazmierczak. “Then, I’m out in Vegas, calling back to the office, having myself put on hold so the rest of the people at the convention could hear it. And they’re laughing because it’s just so funny. Your service is very valuable to us.”

What Is That Value?

The Binkelman team knows first-hand that our unique approach differentiates their brand and shortens perceived hold times. The strategy is to entertain callers first. Once we have their attention, we can slip in valuable information.

“We love the laughs BusinessVoice has provided to our customers over the years,” wrote Marketing Manager Rebecca Conrad. “We’ve had multiple occasions where our callers want to go back on hold to hear the remainder of the script.”

What They Do

In business since 1946, Binkelman is a full-line industrial parts distributor specializing in bearings, hoses, rubber products and conveyer components. BusinessVoice began providing the company’s On Hold Marketing in 1996.

Through our sister agencies, we provide Binkelman with blog content that’s sprinkled with humor (see a sample) and email marketing. We also created a campaign of four humorous videos for the company. Watch the videos here.

Enjoy a few Humor On Hold samples below.