The BusinessVoice team won a 2017 Bronze ADDY for the creative On Hold Marketing we produced for Arrowwood Lodge, a resort in Baxter, Minnesota. Listen to the winning audio in the video below.
Three writers, one recording engineer and 14 voices teamed up on the project entitled “Flippin’ TV.” Featuring an array of sound effects and several music tracks, the piece sounds as if the listener is channel surfing. Along the way, we hear snippets of 18 different TV shows, most of which have something to do with Arrowwood Lodge.
An Interesting Story
Carolyn Bare is Arrowwood’s General Manager. When searching for an On Hold Marketing provider, she initially contacted another company that provided her with a custom OHM demo.
“Our previous on hold messaging was very ordinary; not at all what we wanted,” Carolyn wrote. “We wanted something that would help guests remember us.”
After listening to the other company’s demo, Carolyn felt there was an opportunity to do more. But when the demo provider realized Carolyn was looking for something truly original, they suggested that she contact BusinessVoice.
Within a week, Arrowwood Lodge was our client and we began work on their first Humor On Hold production.
The Client’s Comments
“This production absolutely fulfilled what we were looking for. We asked for something original and you went above and beyond,” wrote Carolyn. “It was something that we had not heard before. We gave you free reign to do something unusual and fun, and you hit the nail on the head! The team that we have is great to work with and very attentive.”
Judges’ Comments
Along with the ADDY Award, the piece earned these nice reviews from the judges at the 2017 MARCE Awards:
- “Solid creative work. Good use of talent and production.”
- “Great choice of a non-standard format to change up the on hold experience! Excellent play on multiple different styles throughout the production!”
- “Solid production, creativity and copy. I would feel entertained with this while on hold.”